According to Shortcut to Internet Millions Jeff Paul says when you look at most people marketing on the Internet, they are marketing at least one product of their own, or oftentimes more than that.

They might also market other people's affiliate programs, but they want to market their own too. According to Shortcut to Internet Millions Jeff Paul says the reason is the higher profits; you get to keep them all, 100% of yours versus maybe only 40 to 50% if you're selling somebody else's.

1.There's better back-end profits. Back-end profits are defined as the follow-up sales you make to someone that you made an initial sale to. Now that someone's already purchased from you, the back-end sales are worth so much more because you get to keep all of the profit and the advertising cost is next to zero. According to Shortcut to Internet Millions Jeff Paul says yYou are in a better position to create back-end sales when the first purchase is one of your own.

2.According to Shortcut to Internet Millions Jeff Paul says a common problem is that people go on the Internet and they join a ton of affiliate programs and they don't even have their own website. So it's good to have your own site promoting a product from that site, and then when you build that list you can refer people to suppliers of other products, and other affiliate programs .

3. Jeff Paul says in Shortcut to Internet Millions, team up with someone else to create products and maybe the partner has certain skills, education and assets that they can bring to the venture that you might not have. So you might be able to interview someone else for instance and create a brand new tape product.

4.You can license the rights to somebody else's product. There are tons and tons of books that can be turned into courses where those books have never seen the light of day. You can go to the library and look into a publication called "Books In Print" and look up the authors. Most of these books never make bookstores. Jeff Paul says in Shortcut to Internet Millions, we know of one client that simply bought the rights to a book that had sold well in mail order ads over and over and over again, so he purchased the rights for the book actually from the daughter of the deceased author, and rewrote some of it, improved of it, and it continues to sell well to this day on the Internet.